HOW TO USE AI
Write the story first. Then make AI earn its keep.
I use AI all the time.
But I don’t think AI should write your personality for you.
That’s how you end up with a website full of perfectly polished paragraphs that sound like nobody actually lived any of it.
People can spot that now.
And they’re right.
The better approach is simple:
YOU WRITE THE STORY.
LET AI HELP YOU MAKE IT BETTER.
START WITH YOUR OWN RAW MATERIAL
Before you ask AI for anything, give it something real.
- Your rough draft
- Your notes
- Your opinion
- Your numbers
- Your photographs
- Your video
- Your experience
- Your business
- Your offer
- Your argument
Then use AI to help you improve what is already there.
Do not start with an empty prompt and ask AI to become you.
It can’t.
USE AI AS AN EDITOR
This is probably the most useful way I use it.
Write the Parking Spot in your own words.
Then ask AI things like:
“Read this and tell me where the flow gets weak.”
“Where am I repeating myself?”
“What part sounds like AI instead of me?”
“Does this argument actually connect?”
“What would somebody disagree with here?”
“What important question did I forget to answer?”
That is where AI is really useful.
It can read your page from the outside while you are still standing too close to it.
MAKE AI PUSH BACK
Don’t only ask AI to agree with you.
That’s almost useless.
If you’re making a strong point, ask AI to challenge it.
Tell it:
“Argue the other side.”
“What would a skeptical reader say?”
“What am I overstating?”
“What part of this would make somebody stop trusting me?”
Then decide whether AI is right.
You are still the editor.
If AI misses the point, tell it.
“No. That’s not what I’m saying.”
Then explain why.
Some of my best AI conversations start right there.
USE AI TO CHECK THE MESSAGE
A good Parking Spot is not just about grammar.
It needs to connect with the person reading it.
So ask AI:
“Who does this sound like it’s written for?”
“Would a homeowner understand this?”
“Would a race director care about this?”
“Would a car buyer think this is useful or just me talking?”
That can save you from publishing something that makes perfect sense to you and nobody else.
HERE’S A REAL EXAMPLE
I created a Housing Freak Parking Spot called:
“When Did Buying a House Start Feeling Like a Bigger Grift Than Dealer Fees?”
I already had the idea.
I already had the opinion.
I already knew the comparison I wanted to make between housing closing costs and the way people complain about car-dealer fees.
I already had the numbers I wanted to talk about.
I found somebody else’s YouTube video that fit the subject and embedded it into the Parking Spot.
Then I used AI to help me organize the argument, sharpen some of the language, question parts of the flow and figure out where the page was wandering.
AI did not have the idea.
AI helped me build the advertisement around the idea.
That’s the difference.
And now that page has its own URL that I can share whenever the subject comes up again.
👉 See The Housing Freak Parking Spot
USE AI TO ENHANCE THE ADVERTISEMENT
Writing is only one part of a Parking Spot.
AI can also help you create or improve visual material.
You might use it to:
- create a header image;
- create an illustration;
- visualize a concept;
- clean up an image;
- create a comparison graphic;
- create a thumbnail;
- develop a visual that makes a complicated idea easier to understand.
Again:
use the image to support the advertisement.
Don’t add AI art just because AI can make AI art.
If the real photograph is better, use the real photograph.
USE OTHER PEOPLE’S CONTENT WHEN IT HELPS
You do not have to create every piece of media yourself.
If somebody already made a useful YouTube or Rumble video about the subject, embed it when appropriate.
Then add your own context around it.
Why did you include it?
What do you agree with?
What do you disagree with?
What does the video miss?
Now you’re not simply reposting somebody else’s content.
You’re using it as part of your own argument or advertisement.
USE AI TO FIND DIFFERENT ANGLES
You may already have dozens of stories sitting in your own life or business.
Ask AI:
“What are five legitimate angles I could take from this experience?”
Then look at the answers.
Maybe one belongs on Cars Freak.
Maybe another belongs on Housing Freak.
Maybe one belongs on Travelers Freak.
Maybe none of them do.
You decide.
The goal is not to create the same article five times.
The goal is to notice when one real subject legitimately contains more than one useful story.
USE AI TO CREATE THE DISTRIBUTION
Once the Parking Spot is finished, AI can help you create the material that sends people to it.
- A Facebook teaser
- An X post
- A LinkedIn post
- A YouTube title
- A YouTube description
- A Rumble description
- An email
- A comment under somebody else’s relevant post
But here’s another mistake:
don’t let AI give away the whole Parking Spot in the social post.
Create curiosity.
Give somebody a reason to click.
Then send them to the page.
USE AI TO MAKE YOU BETTER — NOT LAZIER
AI can make it incredibly easy to create mediocre content very quickly.
That’s not the goal.
The goal is to make better work faster.
Use AI to challenge you.
Use it to find the hole in your argument.
Use it to point out when you’re boring.
Use it to tell you when you’ve explained the same thing four times.
Use it to shorten something.
Use it to expand something that needs more explanation.
Use it to make sure the page has a beginning, middle and end.
Then make the final decision yourself.
A SIMPLE AI WORKFLOW
1. HAVE SOMETHING TO SAY
Write your rough draft, notes or story.
2. GIVE AI THE DRAFT
Ask it to critique the flow, structure, clarity and audience fit.
3. PUSH BACK
If AI changes your meaning or turns you into a corporate brochure, tell it no.
4. ADD THE MEDIA
Use your photographs, video, links and AI-generated visuals when they actually improve the page.
5. READ IT AGAIN
Would you actually say this?
If not, fix it.
6. PUBLISH THE PARKING SPOT
Now you have a page and URL.
7. USE AI AGAIN FOR DISTRIBUTION
Create teasers, video descriptions, emails and other ways to send people back to the page.
THE SIMPLE RULE
Don’t ask AI:
“What should I pretend to know today?”
Ask:
“How can you help me do something better with what I already know?”
That is how I use it.
AI is a tool.
Your story is still your story.